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* Financial Times Business Book of the Month * Next Big Idea Club Nominee *A groundbreaking exploration of why we want what we want, and a toolkit for freeing ourselves from chasing unfulfilling desires.Gravity affects every aspect of our physical being, but there’s a psychological force just as powerful―yet almost nobody has heard of it. It’s responsible for bringing groups of people together and pulling them apart, making certain goals attractive to some and not to others, and fueling cycles of anxiety and conflict. In Wanting, Luke Burgis draws on the work of French polymath René Girard to bring this hidden force to light and reveals how it shapes our lives and societies. According to Girard, humans don’t desire anything independently. Human desire is mimetic―we imitate what other people want. This affects the way we choose partners, friends, careers, clothes, and vacation destinations. Mimetic desire is responsible for the formation of our very identities. It explains the enduring relevancy of Shakespeare’s plays, why Peter Thiel decided to be the first investor in Facebook, and why our world is growing more divided as it becomes more connected.Wanting also shows that conflict does not arise because of our differences―it comes from our sameness. Because we learn to want what other people want, we often end up competing for the same things. Ignoring our large similarities, we cling to our perceived differences.Drawing on his experience as an entrepreneur, teacher, and student of classical philosophy and theology, Burgis shares tactics that help turn blind wanting into intentional wanting–not by trying to rid ourselves of desire, but by desiring differently. It’s possible to be more in control of the things we want, to achieve more independence from trends and bubbles, and to find more meaning in our work and lives.The future will be shaped by our desires. Wanting shows us how to desire a better one.
Review
Wanting is a thought-provoking book. It’s also a deeply moral one. –Sunday Times (UK)“Fresh perspectives on our desires, what is really driving them and how we can take more control.” –Financial Times on Wanting, a Business Book of the Month selection [A] fascinating treatise that desire is often misdirected. … Through thoughtful anecdotes, Burgis makes a case that the transformation of desire happens when we become less concerned about the fulfillment of our own desires and more concerned about the fulfillment of others’ desires . –Publishers Weekly“Packed with insights about busting out of mimetic violence.” ―Irshad Manji, author of Don t Label Me“This is the clear and concise book that I’ve wanted to write for thirty years, ever since discovering the groundbreaking, vital importance of mimetic theory for the survival of the human species.” ―Paul Neuchterlein, theologian This book is hugely important and doubly necessary―because it describes a force influencing human behaviour which is inarguably powerful and universal, yet which we seem evolutionarily wired not to notice at all. ―Rory Sutherland, Vice Chairman of Ogilvy Group and author of Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life In his book Wanting, Luke Burgis manages to do what is often impossible―he makes a complex and nuanced theory accessible to everyone by relating it to lived experiences with practical takeaways like a list of valuable tactics the reader can use and put into practice immediately. I highly recommend this brilliant look at a fascinating theory of what really drives human desire. ―James P. O Shaughnessy, Chairman of O Shaughnessy Asset Management and author of What Works on Wall Street“This book makes a startling case that many of our goals are merely reflections of what we think others want. It’s a spellbinding read, and it will leave you rethinking your own motivations for months and maybe even years later.” –Adam Grant, New York Times bestsellin