Details: We ve set out on a mission to disrupt the bathroom essential – bath towels and successfully funded our Kickstarter campaign in December 2017. Bath towels are dirty. Not convinced? Check out this article by Time Magazine:(http: time.com 4918624 wash-towels-bacteria ) Our towels are permanently infused with all natural, 100% recycled, silver salts. Not only are silver salts efficient in eliminating odor-causing bacteria and mildew but they also maximize the time between launderings – saving water, energy, time and money. This technology is certified according to the environment, health and safety standards of bluesign and Oeko-tex for environment, health and safety issues and is used by brands like Patagonia, Adidas, and The North Face. Unlike other towels and brands who repeatedly twist low quality yarns to make them stronger, our towels are loomed with a premium Zero-Twist process. This reveals more of each cotton fiber, only possible when using long, strong, premium cotton fibers like Supima cotton. The zero-twist process opens the cotton and reveals more of each fiber which contributes to increased comfort, absorption and breathability. You ve never felt a bath towel this soft, plush, and absorbent. Upgrade your bathroom routine into anything but ordinary today. So you ve got a super soft, thirsty towel that stays fresh – what else could you want from a towel? Care instructions: You can care for Nutrl towels just like other towels. The biggest benefit is since Nutrl towels are antibacterial you re able to save water and energy by washing less! Avoid cleaning products containing bleach, benzoyl peroxide and alpha hydroxy acids to avoid discoloration. Do not wash your towels with clothing as zippers and other accessories cause abrasion and pilling. Our towels are never artificially softened with formaldehyde or toxic chemicals. You re experiencing Supima cotton in its authentic and most natural form. Your towels will only continue to soften with use.