Details: Gentle enough for newborns and good for the whole family, Johnson s Head-to-Toe Wash & Shampoo helps make bath time bonding time with your baby. This ultra-mild baby body wash and shampoo is pediatrician-tested and pH-balanced to baby skin. Containing over 90 percent ingredients of natural origin,* this sulfate-free baby shampoo is gentle enough to cleanse baby s sensitive skin. The Johnson s No More Tears formula makes this baby and newborn wash tear-free and as gentle to your baby s eyes as pure water. Johnson s Head-to-Toe Wash & Shampoo contains no harsh fragrances, parabens, phthalates, or dyes and Johnson s does not test on animals. Apply the hypoallergenic baby wash and shampoo with warm water using your hand or a washcloth, gently lather, rinse, and follow with a gentle massage using Johnson s Head-to-Toe Baby Lotion. *Based on average cumulative volume of ingredients in Johnson s Head-to-Toe wash & shampoo, using ISO DIS 16128 (water included).