Details: Say hello to naturally friendly activated charcoal fluoride free whitening toothpaste. This black paste is thoughtfully formulated with high quality ingredients like fresh mint, coconut oil, xylitol and activated charcoal (made from sustainable bamboo) that is safe for everyday use. The activated charcoal toothpaste also works to polish and clean, whiten by removing surface stains and freshen breath. But buckle-up, there s more goodness: hello activated charcoal epic whitening fluoride free toothpaste contains no artificial sweeteners, no artificial flavors, no peroxide, no synthetic dyes, no microbeads, no parabens, no SLS sulfates and is gluten free. As if that weren t enough magic for one tube, hello is also vegan, never tested on animals (Leaping Bunny Certified and PETA recognized), and made in the USA. We re serious about being friendly, and about what goes into our paste.